home

Tag: Oprah

The Power of Oprah

Weight Watcher's stock soared today. Why? Oprah Winfrey, now a 10% shareholder in the company, released an ad featuring Oprah and Oprah sent out a tweet with the ad. That's apparently all it took.

I have always liked Weight Watchers. It was founded in the early 1960's by Jean Nidetch, then a Brooklyn housewife and compulsive eater. Her partners were her overweight husband and another couple. Within 5 years, there were 5 million members and franchises everywhere. The message was that over-eating is an emotional problem.

Jean died last April at age 91. I spent a week at a health spa with her in the early 80's, which was a few years after she and her partners sold the company to R.J. Heinz (for $71.2 million) and probably around the time she retired from her public relations role.

She was very smart and funny and fun to be around.

(4 comments, 367 words in story) There's More :: Permalink :: Comments